To publish your app on the App Store, your company needs its own Apple Developer Program membership. We handle the setup for you, but Apple requires the account to belong to your organization, so some information and actions must come from you.
This article lists everything we need, in order. Having it ready before we start avoids most delays.
Estimated time: 1–3 weeks in total (mostly waiting on Dun & Bradstreet and Apple's verification).
Cost: 99 USD per year (or local equivalent), paid directly to Apple by your company.
1. Before you start: check your eligibility
You must be a registered legal entity (for example, a corporation, LLC, S.A., S.R.L. or limited partnership). Apple does not accept DBAs, trade names, fictitious business names or branches.
Sole proprietors and one-person businesses can't enroll as an organization. In that case, the account is created as an Individual, and your personal name will appear as the seller on the App Store. Let us know if this applies to you.
Your legal entity name will be shown as the seller on the App Store, so make sure it's the name you want customers to see.
2. Company information
Please send us:
Exact legal entity name, as it appears on your registration documents (including suffixes like "LLC" or "S.A.").
Headquarters address and mailing address, if different.
Company phone number.
D-U-N-S Number (9 digits). See section 3 if you don't have one.
Public company website on your own domain. It must be live and functional. Social media pages, "coming soon" pages or registrar placeholder pages are not accepted.
Business registration documents (articles of incorporation, tax registration, etc.) as a PDF. Apple or Dun & Bradstreet may ask for them, sometimes notarized.
3. D-U-N-S Number
Apple uses the D-U-N-S Number from Dun & Bradstreet (D&B) to verify your company's identity and legal status. It's free.
Check if you already have one using Apple's D-U-N-S lookup tool. Many companies are already registered.
If you're not listed, submit your company details through the same tool to request a free number.
Wait for D&B: it can take up to 5 business days to issue the number (expedited requests don't make it faster). If it takes more than 2 weeks, contact D&B.
Wait for Apple: allow up to 2 more business days for Apple to receive the number before enrolling.
Make sure the details match. The legal name and address registered with D&B must match exactly what we use on the Apple enrollment. If D&B lists you as a sole proprietorship or with an old name, email D&B with your registration documents to update it.
4. The Account Holder (your legal representative)
Apple requires the person who enrolls (the Account Holder) to have legal authority to sign agreements on behalf of your company. This must be someone from your organization, not from our team.
Who can be the Account Holder: the owner/founder, an executive, a senior project lead, or an employee who has been granted legal authority by a senior executive.
Full legal first and last name (no nicknames, aliases or company names, as these delay approval).
Job title.
Work email on your company domain (for example, [email protected]). Gmail, Outlook or other free email addresses are not accepted for organizations.
Mobile phone number that the Account Holder can access at all times. It's used for two-factor authentication and Apple may call this person to verify the enrollment.
A reference (only if the Account Holder is not the owner/founder): name and contact details of someone who can confirm the Account Holder works at the company and has authority to enroll it.
5. Apple Account with two-factor authentication
The Account Holder needs an Apple Account (formerly Apple ID) created with the company work email from section 4.
Two-factor authentication must be turned on, using the Account Holder's mobile number.
Tip: We recommend using an email that will outlive any single employee (for example, [email protected] or a founder's long-term address), since this account will own your app.
6. Enrollment, verification and payment
Enrollment: together with the Account Holder, we submit the enrollment on Apple's website or the Apple Developer app.
Verification: Apple reviews the D-U-N-S Number and legal authority. They may email or call the Account Holder, or ask for notarized documents. Please reply promptly and let us know if you hear from Apple.
Agreement: once approved, the Account Holder accepts the Apple Developer Program License Agreement.
Payment: the Account Holder pays the 99 USD annual fee with a company credit card. The membership auto-renews every year. If it lapses, your apps are removed from the App Store.
7. Give our team access
Once the membership is active, the Account Holder invites our team so we can build, test and publish your app. You stay the owner of the account at all times.
Sign in to App Store Connect and go to Users and Access.
Click + to add a new user and enter our email address: [email protected]
Assign the Admin role and enable Access to Certificates, Identifiers & Profiles (and Access to Cloud Managed Distribution Certificate if shown).
Click Invite. We'll accept the invitation and confirm everything works.
8. Additional information if your app sells anything or is distributed in the EU
Paid apps or in-app purchases: the Account Holder must accept the Paid Apps Agreement in App Store Connect and add bank account details and tax forms (for example, a W-9 for US companies or a W-8BEN-E for companies outside the US).
European Union distribution: under the EU Digital Services Act, Apple requires you to declare your trader status. Traders must provide a public address, phone number and email that will be shown on the App Store in the EU.
Quick checklist
Legal entity name, addresses and company phone
D-U-N-S Number (matching your legal name and address)
Live company website on your own domain
Business registration documents (PDF)
Account Holder: legal name, title, company-domain email and mobile phone
Reference contact (if the Account Holder isn't the owner)
Apple Account with two-factor authentication turned on
Company credit card for the 99 USD annual fee
Admin access invitation for our team
Banking, tax and EU trader details (if applicable)
Common reasons for delays
The legal name or address on the D-U-N-S profile doesn't match the enrollment.
Using a personal email (Gmail, Outlook, etc.) instead of a company-domain email.
The website is missing, under construction or only a social media page.
The Account Holder uses a nickname instead of their legal name.
Missing Apple's verification call or emails.
Have questions or ready to send your information? Reply to us here in Intercom and we'll take it from there.
Requirements are based on Apple's official enrollment guidelines as of November 2026. Sources: Apple Developer – Enrollment, Program enrollment help, D-U-N-S Number help.